Introduction

This Cookie Policy explains how Saspo ("we," "us," or "our") uses cookies and similar tracking technologies when you visit our website at saspo.com (the "Website"). This policy provides information about what cookies are, how we use them, the types of cookies we use, and how you can control your cookie preferences.

What Are Cookies?

Cookies are small text files that are placed on your computer or mobile device when you visit a website. They are widely used to make websites work more efficiently and provide information to website owners. Cookies allow websites to recognize your device and store information about your preferences or past actions.

How We Use Cookies

We use cookies for several important reasons:

Essential Website Functionality: We use cookies to enable core features of our platform, including user authentication, security features, and account management. These cookies are necessary for the Website to function properly and cannot be disabled.

Performance and Analytics: We collect data about how visitors use our Website to improve functionality and user experience. This includes understanding which pages are most popular, identifying technical issues, and measuring the effectiveness of our marketing campaigns.

Personalization: Cookies help us remember your preferences, settings, and past interactions to provide a more personalized experience. This includes language preferences, dashboard customization, and saved campaign templates.

Marketing and Advertising: We use cookies to deliver relevant advertisements, measure ad campaign effectiveness, and prevent you from seeing the same ads repeatedly. These cookies may track your browsing behavior across different websites.

Types of Cookies We Use

Strictly Necessary Cookies

These cookies are essential for the Website to function and cannot be disabled in our systems. They are usually set in response to actions you take, such as logging in, filling out forms, or adjusting privacy settings.

Examples:

• Session authentication tokens

• Security cookies to prevent fraud

• Load balancing cookies for server distribution

Performance Cookies

These cookies collect information about how you use our Website, such as which pages you visit most often and any error messages you receive. All information collected is aggregated and anonymous.

Examples:

• Google Analytics (_ga, _gid, _gat)

• Page load time measurement

• Error tracking and debugging

Functional Cookies

These cookies enable enhanced functionality and personalization, such as remembering your preferences, saved searches, and customized dashboard views.

Examples:

• Language preference cookies

• Theme selection (dark/light mode)

• Dashboard layout preferences

• Saved filter settings

Targeting/Advertising Cookies

These cookies are used to deliver advertisements relevant to you and your interests. They also help measure the effectiveness of advertising campaigns and limit the number of times you see an ad.

Examples:

• Google Ads conversion tracking

• Facebook Pixel

• LinkedIn Insight Tag

• Retargeting cookies

Third-Party Cookies

We work with trusted third-party service providers who may also set cookies on your device when you visit our Website. These include:

Analytics Providers:

• Google Analytics: Helps us understand user behavior and improve our services

• Mixpanel: Provides advanced product analytics and user insights

• Hotjar: Records user sessions to identify usability improvements

Marketing and Advertising:

• Google Ads: Enables targeted advertising and conversion tracking

• Facebook/Meta: Delivers personalized ads on social media platforms

• LinkedIn: Provides B2B advertising and analytics

Customer Support:

• Intercom: Powers our live chat and customer messaging

• Zendesk: Manages support tickets and help documentation

Payment Processing:

• Stripe: Handles secure payment transactions (only on checkout pages)

How Long Do Cookies Last?

Session Cookies: These temporary cookies are deleted when you close your browser. They enable basic website functionality during your visit.

Persistent Cookies: These remain on your device for a set period (ranging from 30 days to 2 years) or until you manually delete them. They remember your preferences across multiple visits.

Managing Your Cookie Preferences

You have several options for controlling and managing cookies:

Browser Settings: Most web browsers allow you to control cookies through their settings. You can typically find cookie controls in the "Options," "Preferences," or "Settings" menu. You can:

• Block all cookies

• Accept only first-party cookies

• Delete cookies after each browsing session

• Receive notifications before cookies are placed

Cookie Consent Tool: When you first visit our Website, you'll see a cookie consent banner where you can accept all cookies, reject non-essential cookies, or customize your preferences.

Opt-Out Links: You can opt out of certain third-party cookies:

• Google Analytics: https://tools.google.com/dlpage/gaoptout

• Facebook: https://www.facebook.com/settings/?tab=ads

• LinkedIn: https://www.linkedin.com/psettings/guest-controls

Do Not Track: Our Website currently does not respond to Do Not Track (DNT) browser signals, as there is no industry-wide standard for handling DNT requests.

Impact of Disabling Cookies

Please note that blocking or deleting cookies may impact your experience on our Website. Some features may not function properly, including:

• Automatic login and session persistence

• Personalized dashboard and saved preferences

• Campaign templates and saved work

• Accurate analytics and performance tracking

You will still be able to access most of the Website's content, but your experience may be limited.

Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in technology, legislation, or our business practices. We will notify you of any material changes by posting the updated policy on this page with a new "Last Updated" date. We encourage you to review this policy periodically.

Contact Us

If you have questions about our use of cookies or this Cookie Policy, please contact us:

Email: privacy@saspo.com
Address: Saspo Inc., 123 Market Street, San Francisco, CA 94103, USA
Privacy Portal: https://saspo.com/privacy